Awakening one community
at a time...naturally
Advertising
Grow Your Business!
Natural Awakenings is dedicated to helping area business grow and reach their full potential. If your business supports a healthy lifestyle, advertising in Natural Awakenings of Western North Carolina is the right choice for you. Natural Awakenings readers are eco-savvy consumers whose values mirror the "Cultural Creatives," a rapidly growing market of 63 million individuals who care deeply about healthy living, natural products and a sustainable economy.
Display advertising in Natural Awakenings is the best way to grow your business by giving you visibility and, over time, credibility. Each month readers eagerly anticipate the latest issue of Natural Awakenings. Display ads feature your business prominently next to cutting edge information and editorial on natural methods of health, healing, inner growth and earth friendly living. Your display ad works synergistically with editorial, calendar events, CRGs and news briefs. Each time you are in the magazine you get another look - and the more looks you get, the better your advertising works. This is compounded month, after month, after month. Which is why we recommend 12 month contracts, not only will you save money--your advertising will be more effective.
Display advertising in Natural Awakenings is the best way to grow your business by giving you visibility and, over time, credibility. Each month readers eagerly anticipate the latest issue of Natural Awakenings. Display ads feature your business prominently next to cutting edge information and editorial on natural methods of health, healing, inner growth and earth friendly living. Your display ad works synergistically with editorial, calendar events, CRGs and news briefs. Each time you are in the magazine you get another look - and the more looks you get, the better your advertising works. This is compounded month, after month, after month. Which is why we recommend 12 month contracts, not only will you save money--your advertising will be more effective.
Cost-Effective Marketing
Compare our rates-they are the most reasonable you will find. Your ad in Natural Awakenings works for you much longer than in daily or weekly publications-and readers keep and refer back to their issues.
Targeted Distribution
Reach health conscious readers who are eagerly seeking resources that will improve their health and well-being. With wide distribution throughout the WNC area, Natural Awakenings is picked up each month at your local health food stores, fitness centers, book stores, health care facilities, and wherever free publications are generally seen.
Why advertise in Natural Awakenings?
1. You offer a product or service that deals with natural methods of health, healing, inner growth or earth friendly living2. The U.S. marketplace for goods and services focused on health, the environment, social justice, personal development and sustainable living is conservatively estimated to be $209 billion and growing every day. This is the market that Natural Awakenings taps into.
3. Your advertising is targeted straight to the people who are willing and able to buy or use your products or services.
4. A free publication means that only people who are interested in healthy living will pick up the magazine. This means less wasted paper and wasted money.
5. Targeted to LOCAL residents interested in healthy living - you are not paying extra to advertise to Charlotte, Raleigh and other parts of North Carolina or even the country - unless you want to and then we can put together a national ad campaign with our sister magazines.
6. Quality articles and content each month keep readers coming back for more. The seamless integration of features by nationally known holistic leaders and local experts and events is unique in the market.
7. A comprehensive community calendar means that readers will keep their copy and refer back to it over and over - this means more exposure for you!
8. Natural Awakenings works! Independent CVT research confirms that 80% of Natural Awakenings readers have purchased products and services that they have seen in the magazine.
9. Outstanding print and color quality using recycled paper and soy and vegetable based inks.
10. An earth friendly advertising option - reinforces your commitment to the environment in the eyes of your customers.
Natural Awakenings Magazine Advertising Options
There are several different ways to advertise your products and services. Please read the following information before reviewing the ad rate contract. After you decide which type of ad interests you and we have answered any further questions you have, the next step is to fax back the ad rate contract with billing details by the 12th of the month prior to the issue you want to begin advertising. After it is received your ad can be finalized and/or designed. If you need help with ad design we request that you fax back the ad contract by the 10th of the month.DISPLAY ADS
DISPLAY ADS
Our goal is to provide a wide spectrum of options so that all sizes of businesses can effectively use Natural Awakenings to promote their products and services. Display ads are available in a wide variety of sizes and in color or black and white. We recommend 12 month contracts for all display ads to get the best results and offer a discount on our ad rates for 12 month contracts. For more details about our display ads, please call 828-301-7589 or email kellyb@naturalwnc.com.We will put together a comprehensive promotional plan for all of our 12 month display advertisers including newsbriefs, editorial and CRGs. This is the best option for promoting your healthy living or earth friendly business.COMMUNITY RESOURCE GUIDE (CRG) ADS
If budget considerations are a concern, a CRG is a low cost option to list your products/services in a special section at the back of the magazine. If a potential client is looking for a particular category they will often look there. Listings are by general categories so if you offer a number of services that span various categories a display ad may be the better option. CRG ads are not available for less than six month contracts as realistically it can take several months before you get a response or phone call.For a basic listing you get four header lines where you list your key contact information, followed by a 25 word description written as a single paragraph. A smiling headshot helps readers establish a personal connection with you or a logo can provide graphic interest. If you want to submit a CRG please ask your ad sales manager for the CRG guide, which provides all the details.
Display advertisers get a CRG for half price. Surcharges apply for extra words, header lines or a photo/logo. Note: CRG's are meant to stay the same once submitted; only one change is permitted every six months.